George has launched a new regional tourism brand, home to African golf, and has established himself as a major golf destination on the garden route. The initiative, which has led George Tourism in partnership with the newly registered George Joint Marketing Association (GJMA), aims to attract both national and international travelers by highlighting the region's top tier golf experiences. Released on June 24th, the brand has collected 12 courses within an hour's radius of George, including Funcourt, Pinnacle Point, Ubai and Shimora.
Based on the momentum of the George Trail, the new campaign targets tourism growth by highlighting sports and niche travel. While golf remains a focus, the initiative also highlights the region's wider appeal, from viewing Big Five games and coastal ecotourism to boutique winelands and malaria-free safaris. According to Joan Shaw, George Tourism Manager, the home of golf, Africa is trying to provide tourism throughout the year and drive economic growth across the relevant sectors.
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Source: George City
