Sykes Holiday Cottages offers lucky winners the opportunity to enjoy a UK stay worth £1,000.
The giveaway is because new research reveals that food is now an important driver for Britons to choose to go on vacation. According to the latest StayCation Index report from Holiday Home Agency, more than a third of British people select their UK holiday destinations based on food.
In a poll of 2,000 UK adults commissioned for the report, one in five said that eating on the holiday would have a major impact on how much they enjoy the entire trip. The survey revealed that the top 10 foodie towns of Britons who are most interested in visiting in 2025 dominate the list. St. Ives, the town of Cornish, took first place, followed by Padstow and Falmouth in close proximity to third place. Other popular spots on the list include Brixham on the south coast of Devon, Blackpool in Northern, and Great Yarmouth in Norfolk.
Heading into the summer, there are some great prizes for those who dream of staying. To get a chance to win a £1,000 Sykes Holiday voucher, you will need to provide details using the form below. Winners will receive an email voucher so that they can be redeemed for the selected cottage holiday. If you are unable to view the entry form below, please click here.
The competition will close at 23:45 on July 31, 2025.
Sykes' research revealed that for those looking for a food-inspired break, the biggest motivation is to try out local delicacy, visit certain restaurants and buy local ingredients.
Dining experiences don't just shape where people go. They also encourage them to return. The report found that one in ten travelers rebook their destinations just to revisit their favorite restaurants, and many are willing to travel up to 70 miles for a particular culinary experience.
When it comes to eating out during your stay, traditional British pubs are the biggest choice for travelers (58%), followed by independent local restaurants (52%) and fish and chip shops (51%).
“We've been working hard to get the most out of our business,” said James Shaw, managing director of Sykes Holiday Cottages. “Whether you're indulging in fresh seafood from the coast, browsing the local farmers' market, or seeking a pub lunch, food is an important part of the stay experience.
“We have seen more and more vacationers prioritize the local experience over escapes abroad, and it's no surprise that foodie travel is on the rise as there are so many tasty places to visit in the country.”
The index points out that almost two-thirds of Britons (63%) will be on UK-based vacation this year, up 71% for Gen Z Travellers. On average, Britons are expected to take three domestic breaks in 2025, each lasting about six days.
Expenses are also on the rise, with travelers expecting to spend £1,292 on UK holidays, up from £1,070 in 2024, contributing to a £24 billion increase in the domestic tourism economy this summer.
While the average booking time has been reduced to 105 days (compared to 114 in 2024), foodie hotspots such as Cornwall and Cumbria are snapped on average six months ago. Meanwhile, 24% of holidays are booked within a month of travel, highlighting the rising trend of more voluntary holidays.
