This week's city launched a coat hanger marketing campaign, leaving Cape Town in the hands of visitors.
“These coat hanger cards, hanging right away from Metro accommodations, are more than creative ideas,” said Alderman Vos. “They are smart and targeted tools just by clicking on the destination and investment feature in Cape Town.”
The double-faced card links this QR code is Cape Town, the city's six-pillar place marketing platform, and is investing in Cape Town, which introduces the city's business and investment opportunities.
“This is a simple and concrete way to invite visitors and investors to accurately reach them, explore more, invest more and experience Cape Town,” explained Alderman Vos.
Alderman Vos also thanked the Federal Hospitality Association of South Africa (Fedhasa) for their support in distributing cards through a network of hospitality providers. “This kind of partnership is what allows campaigns like these to land in places where they matter most,” he said.
“This campaign proves that smart campaigns don't have to be complicated. By meeting visitors literally on a powerful hook for travel, trade and tourism, Fedesa plays a key role in connecting public and private partners, Fedesa Cape.
The campaign leverages the strength of Cape Town's hospitality sector, surpassing the national average of 56.3%, as demonstrated at a hotel occupancy rate of 64.6% in April.
Additionally, Cape Town is becoming a hub for conferences, meetings and events. In fiscal year 2024/25, Cape Town & Western Cape Convention Bureau, which supports the city with Wesgro, secured 36 new bids.
“These alone is projected to have an economic impact of R745 million, and is expected to bring about 27,230 representatives to Cape Town for the event through 2028. These are thousands of experts around the world, and this campaign will reveal the incredible experience our city has to offer.”
The initiative forms part of Aldermanfoss's broader five-point action programme to boost Cape Town's tourism sector.
1. Landings on other flights
2. Dock more cruise liners
3. We will hold more events and meetings
4. Diverse tourist products in the city
5. Start a clever campaign backed by powerful conversion strategies
“Tourism is not just a travel, it's a major economic factor,” says Alderman Vos. “Every 100 airlines arrive, two jobs are created. So we are investing in marketing that influences our interests, supporting local businesses, creating jobs, and strengthening our visitor economy.”
He also highlighted Cape Town's cycling routes, golf courses and other recent campaigns that promote ocean-based adventures. All of these are available through this IS Cape Town Platform and the official website of The City.
“We are always looking for new ways to tell the story of Cape Town. Today's launch is another wise step,” concluded Alderman Vos.
For more information about this campaign and participation, please contact MMC Economic Growth MMC.EconomicGrowth@capetown.gov.za.
