Africa has become increasingly popular with Globetrotters, and the number of visitors has skyrocketed in recent years. The continent welcomed a whopping 74 million tourists last year, an increase of 12% since 2023.
Among the perennial favourite destinations are countries such as Egypt, South Africa and Kenya, to mention just a few. However, it is another country that is experiencing a real explosion by growing tourism and breaking records.
Morocco saw a record 17.4 million international travelers visit the country last year, up 20% in 2023.
According to the government's UN tourism, the North African country has become the most visited country in 2024.
Morocco offers a wide range of experiences, from exploring vibrant empire cities, to trekking in the Sahara desert and relaxing along the Atlantic coast.
Its rich cultural heritage, delicious food and warm hospitality make it a rewarding destination for travelers.
The country, along with Spain and Portugal, hosted the 2030 FIFA World Cup and has ambitious plans to expand its tourism sector.
The government hopes to have nearly double the number of tourists for 26 million visitors by 2030.
Authorities estimate that Morocco needs a minimum of 100,000 extra beds to accommodate football fans and teams visiting.
Plans are already underway to intervene in to support many international hotel chains and build additional capacity.
As a result, many new accommodations will open nationwide, from Waldorf Astoria in Tanger to 25 new Radisson hotels opening before 2030.
The soccer match will be hosted in unvisited cities in the country, such as Casablanca, Agadir, Fez, Rabat and Tangier.
Fez in particular is Morocco's cultural capital with the world's largest medina, creating attractive places to visit.
The city also houses Alcalawein University, founded in 857, and is the oldest and most functional institute of higher education in the world.
