The new campaign celebrates Kenya as a world-leading adventure tourism destination. BBC Storyworks Commercial Productions is a multi-award winning creative studio from BBC Studios, the BBC commercial category
The Kenya Tourism Bureau today announced the journey of East Africa's Wild Heart, a campaign for a multimedia brand created by BBC Storyworks Commercial Productions.
In this new campaign, launched today on online and social media today (Tuesday, May 20th), Swinnerton discovers the spirit of true adventure in Kenya, discovers the spirit of one adventure in three chapters, a photo essay and a travel guide, enjoying the once-in-a-lifetime experience.
On land, his adventure begins at the heart of Kenya's wild frontier and walks through the plains of Masai Mara. Beyond the robust landscapes of the Savannah, he introduces Kenya's world-renowned wildlife, becomes friendly with the pride of a lion, discovering the warm hospitality and cultural richness of the local Samburu community.
From there, we embark on a hot air balloon safari over the dawn Masai Mara, offering an unparalleled view of the wild, then fly by light aircraft to a distant elephant sanctuary, hiking the snowy peaks of Mount Kenya, experiencing the tranquility of Africa's second mountain.
Finally, we dive into Kenya's hidden coastal and aquatic gems. At Watamu on the Swahili coast, you will be headed to the sea by a guide paddle board through intertwined mangrove forests, kitsurfs along the turquoise waves of the Indian Ocean.
Chepkemei, CEO of Kenya Tourism Board (KTB), said in June: The Wild Heart of East Africa highlights the immense potential of adventure tourism and strengthens our commitment to providing visitors with a dynamic and unforgettable travel experience. ”
Jihane Rassasse, Vice President of Content Partnerships for MEA, Turkey and the Mediterranean, said, “This thrilling journey across Kenya and Jacks Winnerton's stunning visual storytelling provides the perfect lens for exploring the country's adventure tourism. The taste of what adventures in Kenya can offer.”
A journey through East Africa's Wild Heart is on sale today in a variety of innovative digital formats from BBC.com. Swynnerton's visual storytelling can be viewed as branded content across social media platforms such as Facebook, Instagram and Tiktok, as well as across social media platforms, including photo reels, behind the scenes footage and more.
To create the campaign, BBC Storyworks Commercial Productions was behind the most beloved storytelling on the planet, leveraging the world-renowned creative and production capabilities of BBC Studios. BBC Studios, the BBC commercial arm, rebooted BBC.com and the BBC app last year, changing the way viewers read, watch and find BBC journalism and storytelling outside the UK. Since the reboot, BBC.com has seen double-digit growth year-over-year for the ninth month in a row, with Kenya's viewers rising 10% in its first year. Today, BBC.com has reached 130 million visitors worldwide.
For industry-related news, click here.
