Wednesday, May 21, 2025
South Africa has joined Morocco, Egypt, Tanzania, Kenya, and Zimbabwe in driving a new tourism boom across Africa in 2025 by leveraging record-breaking international arrivals, rising travel revenue, and coordinated national strategies focused on infrastructure, policy reform, and high-value visitor experiences. This coordinated resurgence is being powered by policy shifts such as visa-free travel, digital entry systems, and government-backed tourism growth plans. Investment in new airports, upgraded accommodation, and eco-conscious experiences has positioned these countries to meet rising global demand for cultural authenticity, adventure, and sustainable tourism. Collectively, their efforts are accelerating the continent’s tourism recovery and reinforcing Africa’s emergence as a top global travel destination in 2025.
Unified Visa Programs Gain Momentum Across Africa to Drive Cross-Border Travel and Economic Growth
African nations are stepping up efforts to simplify cross-border travel by launching unified visa systems that promote tourism, trade, and deeper regional cooperation.
East African Tourist Visa Opens Borders for Seamless Travel
Rwanda, Uganda, and Kenya have teamed up to offer the East African Tourist Visa, which allows visitors to explore all three countries using one multiple-entry document. Valid for 90 days, this visa encourages tourists to experience diverse destinations in a single trip without the hassle of applying for separate visas.
KAZA Univisa Connects Key Southern African Destinations
Zimbabwe and Zambia currently issue the KAZA Univisa, a joint visa that grants access to both countries and permits day visits to Botswana. Tourism authorities aim to add Angola to the visa arrangement, enhancing cross-border travel and reinforcing regional tourism links.
Southern Africa Plans a Schengen-Style Unified Visa
Angola, Botswana, Namibia, Zambia, and Zimbabwe are developing a regional visa that would allow travelers to move freely among all five countries. Modeled after Europe’s Schengen visa, this system aims to simplify regional tourism and attract more long-haul travelers to multi-country itineraries.
Continental and National Moves Toward Open Borders
African Union Champions Visa-Free Travel
The African Union is pushing ahead with its Visa-Free Africa initiative, which seeks to remove visa requirements for African citizens traveling across the continent. This policy supports greater mobility, trade growth, and stronger regional ties.
AfCFTA Supports Mobility Through Trade Integration
The African Continental Free Trade Area (AfCFTA), launched in 2021, aims to unify the continent into a single market. As trade intensifies, member states recognize the need to streamline travel for business professionals, investors, and service providers.
Countries Take Independent Action
Some countries are moving ahead on their own. Rwanda, for example, now grants visa-free entry to all African nationals, setting a strong example in support of borderless travel within the continent.
Unified Visas Offer Transformative Benefits
They Make Travel Easier
Unified visas eliminate repetitive paperwork and reduce travel costs, allowing tourists and business travelers to explore more countries with less friction.
They Drive Economic Growth
Simplified entry requirements boost regional tourism, increase spending, and encourage trade. These outcomes create jobs and fuel local economies.
They Deepen Regional Integration
By making travel smoother, unified visas help build stronger political and economic partnerships, fostering a more interconnected and cooperative Africa.
African governments are using these visa programs to unlock the full potential of tourism and trade. As they continue building bridges through mobility, Africa moves closer to becoming a truly borderless travel destination.
South Africa
Tourism Recovery Strengthens in 2025 as Niche Markets and Infrastructure Fuel Growth
In 2025, South Africa has emerged as a leading force in Africa’s tourism resurgence, showing solid recovery trends and setting the pace for innovation across the continent. According to the “Tourism Trends in South Africa 2025” report by Research and Markets, the country is seeing a continued rise in inbound tourism volumes, driven by improved flight connectivity, infrastructure investment, and policy reforms.
South Africa welcomed close to 2.6 million international visitors in the first quarter of 2025 alone, reinforcing its status as a gateway for global travelers seeking wildlife, culture, and high-end experiences. Luxury travel and wellness tourism have become key growth segments, with high-net-worth travelers showing increasing interest in curated safaris, wellness retreats, and vineyard getaways.
The World Travel and Tourism Council (WTTC) reported that the industry contributed 8.8% to the country’s GDP in 2024, up from 8.2% the previous year. Employment in the sector also saw a notable boost, with 1.68 million direct and indirect jobs supported in 2024 — a 15% increase year-on-year, although still slightly below pre-pandemic levels.
The South African government has laid out a five-year tourism growth partnership plan with ambitious goals: grow tourism employment to 2.5 million, increase domestic tourism spending by 25%, and expand GDP contribution to 10% by 2030. Strategic visa policy streamlining and expanded flight routes have also helped restore traveler confidence in 2025.
Further validating this upward trend, Africa’s Travel Indaba 2025 — one of the continent’s largest tourism trade shows held in Durban — drew nearly 10,000 attendees from 27 African countries, reflecting South Africa’s leadership in regional tourism recovery.
South Africa – Where Urban Sophistication Meets Wild Beauty
Cape Town
Places to Visit: Table Mountain, Robben Island, Kirstenbosch National Botanical Garden, V&A Waterfront
Things to Do: Ride the cable car to Table Mountain, visit Nelson Mandela’s prison cell on Robben Island, explore Cape Winelands, shop and dine at the V&A Waterfront
Why Visit: Cape Town combines natural wonders with vibrant neighborhoods, offering breathtaking scenery, rich history, and a cosmopolitan lifestyle.
Johannesburg
Places to Visit: Apartheid Museum, Constitution Hill, Maboneng Precinct, Soweto
Things to Do: Take a guided tour through South Africa’s political history, explore street art and creative spaces in Maboneng, visit the iconic Vilakazi Street in Soweto
Why Visit: Johannesburg is a cultural powerhouse and economic hub where contemporary urban energy meets deep historical resonance.
Durban
Places to Visit: Golden Mile, uShaka Marine World, Umhlanga Rocks, KwaZulu-Natal Sharks Board
Things to Do: Surf or swim at the Indian Ocean beaches, discover marine life at uShaka, enjoy authentic Indian-influenced cuisine, explore Zulu cultural attractions
Why Visit: Durban offers a tropical climate, golden beaches, and a laid-back vibe, ideal for both relaxation and exploration.
Morocco
Morocco’s Tourism Momentum Surges in 2025 with Double-Digit Growth and Historic Arrival Milestones
Morocco continues to set a powerful example in Africa’s tourism recovery, achieving remarkable growth in the first four months of 2025. By the end of April, the country welcomed 5.7 million tourists — a 23% increase compared to the same period in 2024. April alone saw a record-breaking 1.7 million arrivals, a 27% year-on-year rise, positioning Morocco as a frontrunner in visitor volume across the continent.
Several factors are contributing to Morocco’s exceptional tourism performance. Its proximity to Europe, well-established airline connectivity, and the appeal of both traditional heritage sites and modern resort infrastructure make it a top choice for international travelers. The country’s growing emphasis on eco-tourism, digital nomad infrastructure, and cultural preservation also resonate with changing traveler preferences in 2025.
Morocco’s tourism strategy is underpinned by major infrastructure development plans aimed at supporting long-term growth. The country is preparing to double its airport capacity from 38 million to 80 million passengers by 2030 and expand its high-speed rail network to connect 43 cities. These measures are part of a broader effort to accommodate increased tourist demand ahead of major events like the 2030 FIFA World Cup, which Morocco will co-host.
In addition to mass tourism, Morocco is attracting niche travelers through surf tourism in coastal regions like Taghazout and Imsouane, and high-altitude trekking experiences in the Atlas Mountains. Government campaigns promoting lesser-known destinations have also helped distribute tourist flows more evenly, alleviating pressure on major urban centers like Marrakech and Casablanca.
With consistent policy support, expanding infrastructure, and a diversified offering of experiences, Morocco is playing a central role in driving Africa’s tourism boom in 2025.
Morocco – The Gateway to Africa’s Cultural Soul
Marrakech
Places to Visit: Jemaa el-Fnaa, Majorelle Garden, Bahia Palace, Koutoubia Mosque
Things to Do: Shop in the souks, experience a traditional hammam, enjoy rooftop dining
Why Visit: A historic city bursting with color, charm, and immersive cultural traditions
Fes
Places to Visit: Al Quaraouiyine University, Bou Inania Madrasa, Chouara Tannery
Things to Do: Explore the medieval medina, witness traditional leather-making, sip mint tea in a riad
Why Visit: Morocco’s spiritual and intellectual capital, where history is preserved in every alleyway
Agadir
Places to Visit: Agadir Beach, Kasbah of Agadir, Souk El Had
Things to Do: Relax by the sea, go surfing, browse local crafts, enjoy coastal cuisine
Why Visit: A modern seaside resort destination offering sun, surf, and a laid-back atmosphere
Egypt
Egypt Powers Ahead in 2025 with Record-Breaking Tourist Growth and Bold Expansion Plans
Egypt is cementing its position as a tourism powerhouse in Africa in 2025, posting a dramatic 25% surge in international arrivals during the first quarter of the year. The country received 3.9 million tourists between January and March 2025, a sharp increase from the same period in 2024, fueled by robust demand for cultural heritage experiences, coastal escapes, and growing investment in visitor infrastructure.
The country’s tourism strategy focuses on diversification and modernization to meet its ambitious goal of attracting 30 million annual visitors by 2028. Key initiatives include regulatory reforms, enhanced safety standards, and increased investment in hospitality and transportation infrastructure. A new licensing framework for short-term holiday rentals, introduced in early 2025, aims to accommodate growing demand while maintaining oversight of quality and standards.
Egypt’s iconic sites — from the Pyramids of Giza to the temples of Luxor and the Red Sea coast — continue to attract high interest among both leisure and cultural tourists. At the same time, the government has accelerated efforts to ease access and improve tourist flows. New e-visa systems and upgraded airport terminals in Cairo, Hurghada, and Sharm El-Sheikh are helping reduce congestion and improve visitor satisfaction.
The tourism sector is also a major economic engine. Revenues reached approximately $15 billion in 2024, and the government is targeting $24 billion in annual receipts within the next few years. This surge is supported by increased flight frequencies from Europe, the Gulf, and Asia, along with aggressive destination marketing campaigns.
Egypt’s sustained tourism growth in 2025 highlights the country’s pivotal role in revitalizing Africa’s travel economy, with strategic reforms and international visibility driving consistent gains in arrivals and revenue.
Egypt – Where Ancient Wonders Meet a New Era of Travel
Cairo
Places to Visit: Giza Pyramids, Egyptian Museum, Khan El Khalili Bazaar, Coptic Cairo
Things to Do: Marvel at the Sphinx, explore ancient artifacts, shop traditional goods, cruise the Nile
Why Visit: A sprawling city where the world’s oldest wonders sit side by side with urban dynamism
Luxor
Places to Visit: Valley of the Kings, Karnak Temple, Luxor Temple
Things to Do: Visit royal tombs, watch a sound and light show, take a hot-air balloon ride at sunrise
Why Visit: Often called the world’s greatest open-air museum, Luxor brings Egypt’s past to life
Sharm El-Sheikh
Places to Visit: Ras Mohammed National Park, Naama Bay, Mount Sinai
Things to Do: Dive coral reefs, enjoy luxury resorts, hike religious sites
Why Visit: Egypt’s Red Sea gem, known for world-class diving, desert adventures, and resort luxury
Tanzania
Tanzania Surpasses 2025 Tourism Goals Early with Over 5.3 Million Visitors and a Surge in Safari Demand
Tanzania is celebrating a landmark achievement in 2025, having already exceeded its full-year tourism target just four months into the year. By April, the country had recorded 5.3 million international tourist arrivals, surpassing its original 2025 goal of five million visitors. This milestone underscores Tanzania’s rapidly rising profile as a premier African destination for nature-based and high-value travel.
The East African nation’s tourism growth is driven by strong demand for wildlife safaris, adventure travel, and sustainable tourism experiences. Its globally renowned destinations — including Serengeti National Park, Mount Kilimanjaro, and Zanzibar — continue to attract travelers seeking authentic and immersive journeys. At the same time, Tanzania has invested heavily in eco-conscious lodges and community-based tourism initiatives, aligning with global trends in responsible travel.
In 2025, Tanzania is seeing strong performance in both visitor volume and tourism revenue. The country generated an estimated $4 billion in tourism income by April, supported by longer visitor stays and higher average spending among long-haul travelers from Europe, North America, and Asia. The government’s focus on improving accessibility through upgraded airports and smoother visa processes has also played a key role in this success.
Luxury safari operators and boutique resorts are expanding their offerings across the country, contributing to job creation and community development in rural areas. Lodges like Lemala Camps in Tarangire and Ngorongoro, and new eco-resorts in Zanzibar, are helping Tanzania tap into the booming luxury and wellness travel markets in 2025.
With its unmatched natural assets, strategic development agenda, and early success in exceeding key benchmarks, Tanzania stands out as a leading force in Africa’s tourism resurgence.
Tanzania – The Wild Heart of Africa with Island Tranquility
Arusha
Places to Visit: Arusha National Park, Cultural Heritage Centre, Clock Tower
Things to Do: Start a safari to Serengeti or Ngorongoro, shop local art, hike Mount Meru
Why Visit: A gateway to Tanzania’s northern safari circuit with local culture and stunning nature
Zanzibar City
Places to Visit: Stone Town, Forodhani Gardens, Prison Island
Things to Do: Wander through Swahili-Arab streets, taste local seafood, snorkel or boat to offshore islets
Why Visit: A blend of history, spice, and sea, Zanzibar is Tanzania’s exotic island jewel
Moshi
Places to Visit: Mount Kilimanjaro, Materuni Waterfalls, Coffee Plantations
Things to Do: Trek Kilimanjaro, tour local villages, sample Tanzanian coffee
Why Visit: Basecamp for adventure travelers and nature lovers with unbeatable views of Africa’s highest peak
Kenya
Kenya Targets $5 Billion in Tourism Earnings in 2025 Amid Strong Demand and Strategic Sector Expansion
Kenya is on course for a record-breaking year in 2025, with tourism earnings projected to rise to 650 billion Kenyan shillings (approximately $5 billion), up from 452.2 billion shillings in 2024. This 44% increase reflects a remarkable rebound fueled by international arrivals, diversified tourism offerings, and focused government initiatives to enhance competitiveness.
Home to iconic safari experiences in the Masai Mara, cultural treasures in Lamu, and pristine coastlines along the Indian Ocean, Kenya continues to attract a wide range of travelers — from luxury explorers and honeymooners to ecotourists and digital nomads. Demand from key source markets such as the U.S., Germany, the U.K., and China remains strong, while intra-African tourism is also gaining traction thanks to regional cooperation and Kenya’s leadership in visa reform.
In 2025, Kenya has positioned itself as a continental leader by eliminating visa requirements for all foreign travelers. This move, combined with digital migration systems at airports and investment in tourism security, is reducing entry barriers and improving the visitor experience. The country is also enhancing domestic air connectivity and upgrading key transport infrastructure in areas such as Amboseli, Tsavo, and Diani Beach.
Tourism Minister Rebecca Miano confirmed the earnings projection earlier this year, emphasizing that tourism is a critical pillar in Kenya’s economic growth and employment strategy. The sector supports hundreds of thousands of jobs, particularly in rural areas where community-based tourism is thriving through locally owned lodges, guiding services, and cultural attractions.
From wildlife safaris to tech-enabled travel experiences and sustainable ecotourism, Kenya’s comprehensive approach is not only strengthening its tourism ecosystem but also contributing significantly to Africa’s collective tourism boom in 2025.
Kenya – Safari Adventures and Cultural Treasures in One Land
Nairobi
Places to Visit: Nairobi National Park, Giraffe Centre, Karen Blixen Museum
Things to Do: Go on a half-day city safari, feed giraffes, learn colonial history
Why Visit: The only capital with a national park, Nairobi blends urban energy with wildlife wonders
Mombasa
Places to Visit: Fort Jesus, Old Town, Haller Park, Nyali Beach
Things to Do: Discover Swahili architecture, visit a coral reef park, enjoy beach activities
Why Visit: A coastal city with centuries of cultural exchange and a laid-back tropical feel
Naivasha
Places to Visit: Lake Naivasha, Hell’s Gate National Park, Crescent Island
Things to Do: Cycle among wildlife, go boating, explore volcanic landscapes
Why Visit: Ideal for nature lovers seeking off-the-beaten-path escapes in the Great Rift Valley
Zimbabwe
Zimbabwe Eyes Tourism Transformation in 2025 with Rapid Market Growth and Investment Momentum
Zimbabwe is emerging as a rising tourism star in Africa in 2025, driven by renewed international interest, strategic reforms, and promising financial projections. The country’s travel and tourism market is expected to generate US$271.10 million in revenue this year, with forecasts projecting a market volume of US$884.12 million by 2029. This equates to an exceptional compound annual growth rate (CAGR) of 34.38%, among the highest in the region.
Anchored by natural wonders like Victoria Falls, wildlife-rich Hwange National Park, and cultural heritage sites such as Great Zimbabwe, the country is leveraging its unique assets to attract both leisure and adventure travelers. Enhanced security, infrastructure upgrades, and regional marketing campaigns have significantly improved Zimbabwe’s international reputation as a safe and rewarding destination.
Key to Zimbabwe’s tourism resurgence is increased investment in hospitality and transport infrastructure. New hotels and lodges are under development in key tourism corridors, while the modernization of airports in Harare and Victoria Falls is improving connectivity with regional and global markets. Tourism officials are also working closely with the private sector to promote investment in eco-tourism, cultural heritage tourism, and community-led travel products.
The government has launched renewed efforts to simplify visa procedures, expand bilateral tourism agreements, and encourage airline partnerships to improve access from major African and international hubs. These measures are designed to drive both visitor volume and higher-value travel, aligning Zimbabwe’s growth with wider African tourism development goals.
With strong momentum, ambitious targets, and untapped potential, Zimbabwe is now firmly positioned as a key player in Africa’s 2025 tourism boom alongside regional leaders like South Africa, Morocco, Egypt, Tanzania, and Kenya.
Zimbabwe – Natural Wonders and Untapped Heritage Await
Victoria Falls
Places to Visit: Victoria Falls National Park, Zambezi River, Devil’s Pool
Things to Do: See the “Smoke That Thunders,” whitewater raft, take a helicopter tour
Why Visit: One of the world’s greatest waterfalls and a magnet for adrenaline seekers
Harare
Places to Visit: National Gallery, Mbare Market, Chapungu Sculpture Park
Things to Do: Explore contemporary art, shop crafts, dine at fusion restaurants
Why Visit: Zimbabwe’s capital blends modern life with artistic soul and entrepreneurial energy
Bulawayo
Places to Visit: Matobo Hills, Natural History Museum, Railway Museum
Things to Do: Hike granite hills, learn local history, view ancient rock art
Why Visit: A peaceful cultural city close to UNESCO-listed landscapes and historical trails
South Africa’s alignment with Morocco, Egypt, Tanzania, Kenya, and Zimbabwe in 2025 marks a defining moment for Africa’s tourism resurgence, as these six nations collectively drive the continent’s most dynamic growth in visitor numbers and tourism revenue. Backed by strategic visa reforms, infrastructure expansion, sustainable travel initiatives, and bold investment in high-value experiences, each country is contributing to a regional transformation that is reshaping Africa’s global image as a premier travel destination. With record-breaking performance already achieved in the first half of the year, these tourism leaders are not only revitalizing their economies but also setting the foundation for long-term resilience, collaboration, and shared prosperity across the African tourism landscape.
