Dear Brands and Brand Managers…
I worked with the marketing, communications and advertising industries for 15 years, so I'm more clear and clear, and there's a difficult truth that many brand managers say, “No, it's not.” The tricky truth is that social media customers don't care about your product. This may sound harsh, but perhaps a bit dull, but that's true.
Let's take a closer look. When a customer is viewing a social media feed on a real page, reel tab or shorts tab, such as Facebook, Instagram, Tiktok, YouTube, etc., the customer is there for entertainment and connection purposes.
Once you know what your customer's purpose is, you can create content around it. This is nothing new either. When creating ads for a particular media type, design them appropriately. A billboard and a copy of a flyer or brochure should be completely different. This statement will ask you to say, “It's obvious,” that brands need to question why they're making this huge mistake on social media. It focuses on posting videos about a product and displaying all the different products and specifications related to that product. This means that marketers are falling into the trap of creating bad content.
Have you heard of some of these expressions before?
The content is King Framing.
Again, why do marketers continue to fall into bad content traps? We've fallen so far from a great creative work perspective, but are you checking all the boxes and seeing how much product specifications you can pack into the content you create?
Here are how, as a brand and marketer, you are better, more relevant and well-received content on social media platforms.
Focus on social media:
Move from raising product awareness to client entertainment channels as channels to view social media channels as sales channels or channels.
Stop worrying about vanity indicators:
When shifting focus to entertaining your audience, you need to rethink the metrics you are measuring. Likes, number of followers, and indicators of their vanity are less important now. Factors like sharing and tagging others to see content become important drivers and more important metrics to focus on.
The focus has been on using social media entertainment channels, so you can't force your product or inject content into relevance either. It's authentic and authentic, giving customers a reason to share your content.
If you can grow your overall organic view (because you're creating engaging and entertaining content), your profile visitors will automatically increase significantly and learn who and what your brand is. And if they are interested in your product and need more information, go to your website, learn more about your product, and buy the product if they are relevant to their needs condition.
By focusing your brand's efforts on entertaining your audience, you actually start implementing the best possible strategy for your business. If you want to sell your product on social media. The process is simple – entertain first and sell second. This is how today's brands win on social media.
For industry-related news, click here.
