Accor is a partner with Wego to promote digital reach with MENA, enabling localized marketing, seamless booking and stronger traveler engagement.
Dubai, United Arab Emirates: Accor, the world's leading hospitality group, has joined Wego, #1 Travel App, and new strategic distribution partnerships with the largest online travel market in the Middle East and North Africa (MENA) as part of its commitment to deepen Accor's digital presence and strengthen group connections with regional travelers across MENA.
Through this collaboration, Accor focuses on expanding its scope across potential markets, including Saudi Arabia, the UAE, Egypt and other GCC countries. Accor makes real-time connectivity to Wego's platform, integrating huge global hotel inventory, dynamic rate planning, and relevant local offers, opening ways to seamless collaborative marketing efforts and local content delivery. This seamless integration allows Accor's vast hotel portfolio to span over 5,600 properties and over 45 brands, providing immediate access to Wego's highly eager user base across the region.
The establishment of this partnership is perfectly timed and is naturally in line with the growth trajectories of both companies. As Wego evolves and its influence grows, the established travel platform offers a robust and scalable technology stack across MENA, reflecting Accor's own expansion efforts in the region, offering deep consumer insights.
With Accor rapidly accelerating its regional footprint and strengthening its leadership in Saudi Arabia, the UAE, Qatar, Kuwait and Egypt, the integration will ensure that hotel groups will gain more share of Mena traveller spending, promote greater visibility of Accor brands and hotels, and continue to provide experiences tailored to the relevance of the region.
Kelly Healy, Chief Commercial Officer of Premium, Midscale Economy, Middle East, Africa and Asia Pacific, commented: They also have a key timing of their partnership with Wego, sitting within Accor's broader digital transformation strategy.
“We have truly understood our customers, personalised engagement, amplified over 45 hotel brands, unlocking new opportunities to drive commercial growth through Wego's powerful distribution capabilities, allowing Accor to reach new audiences and strengthen direct engagement across the MENA region,” she added.
“Wego's co-founder and chief hotel officer” said Craig Hewett. “This collaboration with Accor has not come at a better time. As the region witnesses a surge in travel, our mission is to provide seamless access to the world's finest hospitality.
The collaboration also paves the way for deeper marketing coordination. Accor and Wego will launch a joint campaign highlighting top outbound destinations such as Paris, London, Istanbul, Bangkok and Kuala Lumpur, which are in consistent demand among Wego users.
With targeted messaging in Arabic, English, Urdu and more, partnerships show Accor's properties with highly configured content that is culturally localized across web, mobile and email platforms.
As both companies invest in scalable infrastructure and intelligent systems, the partnership is positioned to unlock stronger conversions, higher bookings and enhanced brand equity. Accor's premium, midscale and economy offerings are increasingly resonating with MENA's growing middle class, but its luxury and lifestyle brand continues to attract high-value travelers looking for reliability, emotional connection and innovation.
Wego's ability to provide tailored recommendations with AI and predictive analytics will further increase traveler satisfaction and loyalty.
Accor also gets it from Wego's localized payments ecosystem, which includes support for popular local methods such as Mada in Saudi Arabia and Knet in Kuwait. Improves affordability and accessibility, Wego also empowers travelers through flexible purchases now and pays for later options via partnership with Tabby. These offerings reflect Wego's continued commitment to providing a seamless, regionally tailored travel experience, backed by best-in-class customer service tailored to the needs of today's MENA travelers.
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She holds a bachelor's degree in communications and mass media from the Pantheon University of Politics and Social Sciences in Athens, and is the editor and editor in chief of various economic magazines and newspapers.
