The second edition of Essence of Africa will move to Diamond Malindi, Kenya on October 7-9, 2025, aiming to expand and exhibit coastal tourism by connecting international buyers with African suppliers through networking and educational opportunities.
Following the success of his inauguration event in Nairobi last year, Essence of Africa has announced that the second edition will be held at Diamond Malindi on the Kenya coast from 7-9 October 2025, marking an exciting chapter in its journey across East Africa.
Driven by valuable industry feedback, this move strengthens the event's original vision of introducing diverse African destinations and further supports the growth of coastal tourism across the continent.
Curated by Show Solutions and Atta Events, African Essence is dedicated to introducing the continent's diverse tourism products to the global market.
“The essence is really moving,” says co-founder Amanda Margison. “By bringing this forum to the Kenya coast, we are expanding and creating new opportunities for both buyers and sellers in the African tourism sector.”
The Essence of Africa 2024
The 2025 edition focuses on promoting meaningful business connectivity through:
Pre-scheduled meetings between international buyers and African suppliers immersive networking events education seminars Direct purpose experience
“We will continue to lead in thought-provoking content sessions that provide actionable insights to support tourism growth across Africa,” says co-founder Chris Mears. Perfect beaches for postcards in Malindi, Swahili heritage and thriving marine biodiversity provide the ideal backdrop for tourism experts to experience the unique offerings of East African maritime tourism firsthand while they do business in a spectacular setting.
Registration details will be announced in the early bird rate, which is advantageous early.
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event will showcase pre-scheduled meetings, networking events, educational seminars and familiar travel, providing a comprehensive platform for business development and collaboration.
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